The transformation of Chinese security manufacturing industry a new round, from product centric to customer centric. This transformation requires enterprises start from dribs and drabs, whether it is product development and production, and marketing and enterprise culture construction. This transition is the industry and the government establish corresponding incentive mechanism, promote enterprise security innovation and transformation of sustainable development.
When it comes to transition security made, many people will think of to innovation, from simple processing of independent research and development, transfer from low to high return return. This kind of transformation did not leave the products in this center, and high return often is the stage, because the new technology will one day become a old technology, the frequency of replacement products will be more and more quickly. For the sustainable development of the enterprise, with products as the center is clearly a matter of expediency, must turn to take the customer as the center.
The centre of the market is the customer
Product center once became widespread Chinese manufacturing enterprise creed, but with the market economic development and prosperity of notice, customers began to dominate the market, namely the demand and changes in customer is reshaping the enterprise marketing business model and change the structure of the enterprise.
HD camera business to security in the manufacturing industry as an example, previously, manufacturers only in the production and sale of products, now almost every company are equipped with the market sector, by dedicated people put the customer classification, establish and promote the planning department is responsible for the enterprise image, try various devices to attract and retain customers. The past high-definition camera manufacturers through increased production and the new opening of the company's revenue growth, now need to have the ability to create high value-added services and to provide to the customer to achieve revenue growth.
With the customers become the enterprise competition in the market of the baton, the evaluation of a manufacturing enterprise security standards are changing. In the past only with how many annual revenue growth and profit to measure a company, now also need to provide the customer value and customer investment growth. In the past only assess your ability to provide investors the ability of the vertical series of products and profits, and now need to evaluate your ability with others cooperation, common development and create a low price, high quality products.
Because the market behavior began to take the customer as the center, so each manufacturing enterprises must attach importance to customer relationship, current or potential customer relationship, customer support rate will determine the value of the company, the relationship between enterprises of vital importance.
Attention needs, pay attention to experience
What is "take the customer as the center"? There is a win universal praise words: customer is god. The starting point of this view is the consumption demand, is to the buyer (customer groups) requirements as the center. Said with the popular words, is "to give him what he wants." Therefore, manufacturing enterprise security is the first to consider the "consumers (users) need anything". For example, the security industry well-known enterprises Hikvision (002415, shares) have a slogan: should the need to act, as millions of HD monitor pioneer enterprise in Shenzhen WAPA technology, spend a lot of manpower and resources to carry out multiple market demand survey every. Saying and doing, shows that this kind of enterprise "to consumers (users) oriented" or "market oriented" notice - Ying idea, the ultimate goal is a: profit from the customer satisfactory.
True to the customer as the center, in addition to the customer would like to think, should also do pay attention to experience. Customer experience is very important, for your customers brand loyal feeling will determine their degree of faithfulness of customers from the consumer experience. Focus only on demand, the enterprise can only first to attract customers, let him give priority to the use of your product, but if your product is to use allows customers to meet all kinds of problems, produce many unpleasant experience? Customers will love another, to switch to other enterprises in the warm embrace.
Pay attention to customer experience is of great significance, consumption experience is accumulated for consumers to obtain, use, and share in the understanding of products and services and others notice - the experience, it is the essence of any kind of brand location. The satisfaction of the consumer experience can not only stabilize strengthen customer relationship, but very deep to the brand construction, and establish a reputation within the industry products.
Open up new markets for the customer
No matter which industry customers, have a common characteristic, is the need for high quality and predictable experience and that contact with high quality products and service. How to realize the customer as the center, is not a slogan, is brainwashed training for enterprise employees can do. Manufacturing enterprise security need to stand in the strategic height to look at this problem. Whether it is centered on products or customer centric, enterprise notice - camp only one objective, is to realize the enterprise profit and open up a broader space for development. Customer centered on manufacturing enterprise enlightenment is: Product Center is to continue to compete in the current market, and the customer center can open up a new market.
In the security industry, Shenzhen poly technology and not on the establishment of a focus on HD monitor, but also after the insight into the demand for HD customers, out of the body from the existing has been white hot competition in the DVR card, and then to the reclamation of intelligent HD monitor this virgin land, eventually to seize the market opportunities.
The customer must be management center
CRM for the vast majority of manufacturing enterprise security, and is not a strange noun. CRM (Customer Relationship Management), customer relationship management. This concept was originally developed by Gartner Group, and popular in the recently started in e-commerce. CRM content is very wide, one of the main